About us

Who are Goodwill Training?

Lane End Training Individually we are successful and respected professionals with a broad base of industrial, commercial, public service and academic experience and a wide range of clients. Together we form a dynamic, effective team with complementary skills and styles. Our values are about individuals having worth and ability, which if constructively developed and effectively harnessed can enhance personal career satisfaction and corporate success.

Formed in 1989 and incorporated in 2004, Goodwill Training are proud of what they have achieved, but are still looking forward to find new ways of helping clients, combining the best traditional training with new and exciting learning events and methodologies.

Founder and Managing Director, Steve Goodwill has been a trainer and consultant for over twenty years, specialising in the development of interpersonal skills such as Steve GoodwillLeadership, Influencing, Team Working, Negotiations and Problem Solving. Stephen has worked with all levels of Management from Board members to Supervisors and with front line operators. He has worked with a variety of companies and with the NHS and other public organisations, in the UK, Europe and the Far East. His career has included commissioned service in the Royal Marines, Development Training, Systems Consultancy and Operations Management. Stephen has developed a number of long term modular programmes with some major organisations, where the “little and often” approach to learning has proved very effective. He is particularly interested in the effective and ethical uses of the outdoors in development training and has written two books on the subject. In his spare time he enjoys family time, outdoor activities and coaching rugby at Otley RUFC.


Pete March 2

Pete March is our preferred supplier for any outdoor activities included in our programmes. Exceptionally well qualified and still active in many outdoor pursuits, we have collaborated for many years to produce innovative, dynamic, effective and very well received development  programmes.

Simon Town is a new associate bringing a different perspective and service to some of our corporate programmes. He is a personal trainer who helps people consider their health and well-being with a particular emphasis on body awareness and corrective exercise .